Who We Are

We're James and Michael Crouch, two brothers living in Boulder, Colorado, who are passionate about pets and nutrition.  BIXBI came from a desire to blend our interest in pet nutrition with tasty treats. 

Nutritional Prevention & Treatment
Just as with human healthcare, veterinarian health practitioners now view nutritional prevention and treatment as the best approach to health. That’s because nutritional approaches to wellness engage the pet’s most powerful defense against disease and most powerful resource for recovery from illness and injury; the immune system.

Research is increasingly declaring what many veterinarians have suspected for years, that the main cause of pet illness and delayed recovery from illness or trauma is a weakened immune system. The immune system was designed to be naturally activated by specific nutrients, many of which are woefully absent in processed pet foods. So it’s no wonder that many pets suffer from skin conditions, joint pain, obesity, digestive issues and even cancer. There are serious gaps in pet nutrition that must be filled in order to activate a pet’s immune system. While there is a place for pharmaceuticals in the treatment of injuries and disease, many pharmaceuticals have a toxic effect and tax a pet’s system, weakening their immuno-response.

Artificial ingredients, such as those found in many pet foods and snacks, register as foreign substances and trigger a toxic or allergic response. This can cause inflammation in the joints, skin, and intestines and can overwork the liver and kidneys. The results may include physical discomfort, digestive irregularities and a taxed immune system, leaving a pet vulnerable to illness, injury and a slow recovery.

At Bixbi, we believe it’s better to avoid the need for pharmaceutical interventions as much as possible by filling in nutritional gaps to activate the pet’s natural defenses and healing response.

Everything we make is sourced within the USA. There are a few reasons for this, many pet treat companies are making products in countries where they have known supply chain issues (see FDA melamine recalls and FDA chicken jerky warnings) and lax labor laws, which we do not support.

The other reason is that, as a company, our carbon footprint is much smaller as we do not need to ship our products from halfway across the world.

Ingredients: Organic Cordyceps, Organic Reishi, Organic Agaricus Blazei, Organic Turkey Tail, NEM, Organic Shitake, Organic Maitake.

Vitamins B1, B2, B3, B5, B12, C & E; Natural Eggshell Membrane; Chondroitin; Hyaluronic Acid. Made with Organic Ingredients.

What is NEM?

NEM (Natural Eggshell Membrane) contains a unique blend of chondroitin sulfates and hyaluronic acid, plus collagen that does not contain shellfish. NEM is clinically proven and tested on humans to benefit connective tissues and cartilage while helping to improve range of motion and flexibility to keep your pets active and healthy. There are also no known negative side effects in humans or animals.

Serving Size: We recommend ¼ tsp. (.5g) for every 25 lbs. your pet weighs. Each canister contains 60 grams (2.12 oz), which is approximately a 60 day supply for a 50lb dog. For cats, this translates into approximately a 120 day supply. *If you give more than the recommended amount to your pet, it will not harm them.