Who We Are
We're James and Michael Crouch, two brothers living in Boulder, Colorado, who are passionate about pets and nutrition. BIXBI came from a desire to blend our interest in pet nutrition with tasty treats.
Nutritional Prevention & Treatment
Just as with human healthcare, veterinarian health practitioners now view nutritional prevention and treatment as the best approach to health. That’s because nutritional approaches to wellness engage the pet’s most powerful defense against disease and most powerful resource for recovery from illness and injury; the immune system.
Research is increasingly declaring what many veterinarians have suspected for years, that the main cause of pet illness and delayed recovery from illness or trauma is a weakened immune system. The immune system was designed to be naturally activated by specific nutrients, many of which are woefully absent in processed pet foods. So it’s no wonder that many pets suffer from skin conditions, joint pain, obesity, digestive issues and even cancer. There are serious gaps in pet nutrition that must be filled in order to activate a pet’s immune system. While there is a place for pharmaceuticals in the treatment of injuries and disease, many pharmaceuticals have a toxic effect and tax a pet’s system, weakening their immuno-response.
Artificial ingredients, such as those found in many pet foods and snacks, register as foreign substances and trigger a toxic or allergic response. This can cause inflammation in the joints, skin, and intestines and can overwork the liver and kidneys. The results may include physical discomfort, digestive irregularities and a taxed immune system, leaving a pet vulnerable to illness, injury and a slow recovery.
At Bixbi, we believe it’s better to avoid the need for pharmaceutical interventions as much as possible by filling in nutritional gaps to activate the pet’s natural defenses and healing response.